Singaporean agency seeks hype on YouTube

Posted on 8 décembre 2007 at 14:20 in Backstage, Focus, Media | No comment

Singapore’s Media Development Authority (MDA) cares about its image. A video clip featuring MDA senior managers dancing and singing - in an odd hip hop style, sort of - is currently a hit on the Internet.

The video was also a hit with “LeWeb3″ organizer Loïc Le Meur. In a message on his blog from Dec. 1, Le Meur finds “very interesting the fact that the Singaporean government is able to create this kind of video, and above all, that the Web is aimed at playing such a great part in its development strategy.” Le Meur, a businessman, is thinking of a partnership between MDA and Seesmic, his own video website. Read more

Tag : , ,
No comment