Le Web3 Live

When asked if there were “any Digg fans in the room”, the audience reacted with moderate enthusiasm. “Well, there are, like, three”, Kevin Rose laughed. This was a good way to introduce his conversation with journalist Sarah Lacy.

The session, “Making your information social,” actually turned into a cosy exchange between the journalist and the creator of Digg.com. During the whole time he was on stage, someone in the audience held a “Digg this!” banner in front of the cameras.

Although Rose and the site he co-founded are one of the biggest successes of the “Web 2.0″ phenomenon, he said that the phrase did not exist when he started to work on his website. “It was just an experiment,” he said about the way he allowed readers take the control of the content, instead of “a handful of editors”.

A surprising thing he noticed is the fact that nowadays “you don’t have to be a coder or hard-code geek”. Rose said that in the first few months his developer for Digg was a free-lancer.

When Lacy, who did a popular cover profile on Rose for BusinessWeek, asked him about any advice to entrepreneurs, Rose wondered why so many of them begin to raise funds very early. “I think you’d better make sure that the concept is here, before going after fundings.”

Kevin Rose’s prefences

At the end of the interview, Lacy asked a few rapid-fire questions. The answers were very instructive about Rose’s everyday choices.

Superman rather than Captain America (”He can fly!). Barack Obama rather than Hillary Clinton. San Francisco rather than New York.Paris rather than London. Mac rather than PC… Facebook rather than MySpace.

Well, what would you like to know next?…

Also read Kevin Rose’s profile here.